Creative Wedding Direction Designed like statement interiors, for modern, editorial celebrations

Design-led wedding styling studio in Edinburgh, creating layered and expressive weddings across Scotland and UK which feel like stepping into the pages of an editorial magazine.

Designing weddings with the depth of an interior designer’s vision, layered in detail, expressive in mood, and shaped around your story.

Allure Collective isn’t your typical wedding styling studio. We design your wedding like an interior designer shapes a room, not just for how it looks, but for how every thoughtful detail, works beautifully together.

From colour to texture to scent, every detail is curated to feel like you. Our work blends storytelling with style, and creativity with calm, guiding you from scattered ideas to a beautifully cohesive day. Based in Edinburgh, we style celebrations across Scotland and the UK.

For couples who see design differently

You notice the little things. The flowers in the hotel lobby. The way ceramics are stacked in a boutique shop. Your wardrobe is eclectic, expressive, intentional and you want your wedding to feel the same. At Allure Collective, we bring that vision to your celebration. Bold but tasteful. Stylish but soulful. Not cookie-cutter, just completely you.

We specialise in creative direction: leading the full visual journey of your wedding so every element works in harmony. The floral palette that mirrors your stationery. The tablescape where glassware, linens, and cutlery align like they were designed together. The lighting that draws the eye to exactly where you want it. The result is a celebration that feels as polished as a magazine spread yet personal to its core.

Trusted by over 100 couples. Recommended supplier to over
10 Scottish venues.

As Featured in:

Wedding reception setup in rustic hall with stone walls, featuring long tables with beige tablecloths, pink and yellow flowers, colored candles, glassware, and place settings.

Your vision is our blueprint

We strip it down to the essentials; your style, your must-haves, your non-negotiables, then build a design that’s impossible to mistake for anyone else’s. Without us, each supplier works in their own bubble. The florist never sees the menus. The lighting team doesn’t know the mood the tablescape needs to create. Details get missed. Aesthetics clash. The result feels disjointed. With us, every element talks to the next. The florals mirror the stationery. The glassware complements the overall ambience. The draping accentuates your venue's focal points. Nothing fights for attention, everything works in harmony. Which means you get a wedding that looks editorial, feels cohesive, and leaves guests wondering how you made it all look so effortless.

Elegant crystal coupe glasses with pink liquid

From intimate gatherings to large multi-day celebrations, we’ve worked on over 100 weddings

We’ve designed everything from bringing the outside in at the Royal Botanic Gardens - where florals and foliage ran the length of the walls and every table told a different fairytale, to a romantic luxury elopement at Virgin Hotels, where florals and candlelight complimented the plush red ambience. No two have looked the same because no two couples are. With a design background and a black book of the most talented creatives in the industry, we make sure every element talks to the next. The florals pick up tones from the stationery. The tableware sits in perfect proportion to the linens. From the very first mood board to the last glass of champagne, you’ll have someone in your corner who sees both the big picture and the tiny details, the ones that make guests stop and say, this is so ‘you!’.

A celebration that feels like yours - and a planning journey you will genuinely enjoy.

That’s exactly how it should be. Our process is designed to remove the noise and decision fatigue that can come with planning a wedding. We take care of the details, filter the options, and present you with clear, thoughtful choices - so you can focus on the parts you love. From our first conversation to the final dance, we’ll guide you with clarity, keep things moving at a comfortable pace, and make sure every step feels effortless.

Wedding welcome sign with orange and pink flowers against a stone wall.

“You came on board when we were feeling a bit lost with planning but your calming energy and styling expertise helped us feel excited about the process again. We’re so grateful to you for this.”

Morven & Chris
Kinmount House
5th July 2025

Now booking for 2025/26

Now booking for 2025/26

As your Creative Director, we take the lead on every visual detail, so your celebration feels cohesive, intentional, and uniquely you.

Every event should
feel personal and extraordinary

Alice is the founder of Allure Collective, driven by a passion for creating elevated, unforgettable event experiences. With a background in design and a keen eye for detail, Alice transforms her clients’ visions into beautifully curated celebrations that reflect their unique stories.

Her journey began in 2020, inheriting a family-run prop hire business and reimagining it into the refined design and styling studio that is Allure Collective today. Alice’s approach combines creativity, precision, and an unwavering commitment to excellence. Her ability to anticipate her clients’ needs and deliver seamless, stress-free experiences has earned her a reputation for professionalism and care.

Alice believes every event should feel personal and extraordinary. She thrives on collaborating with talented suppliers, crafting bespoke designs, and creating moments that leave lasting impressions. With a warm, approachable style, Alice ensures her clients feel supported every step of the way.

Begin your design journey with Allure Collective, book in a free consultation today.

Smiling person setting a dining table with flowers and candles in a decorated room.

Here are some of the
most common questions
we are asked

01 Can I customise a package to fit my specific needs?

Absolutely! While our packages are designed to suit different levels of support, we understand every event is unique. Whether you need to adjust for additional guests, add services, or plan for multiple days, we’re happy to create a tailored solution that reflects your specific vision. Let’s discuss your event details, and we’ll ensure your package is as unique as your celebration.

02 How involved will you be on the day of the event?

With our Luxe package, we are fully present on your event day to handle setup and styling. This includes ensuring every detail - from aisle décor and table settings to signage - is perfectly executed. We are there up until your first guests arrive, making sure everything looks flawless and ready. If you require additional support for a turnaround (e.g., after the ceremony) or further styling during the event, this can be arranged for an additional charge, based on the extra hours worked. This flexible support ensures that you can fully relax and enjoy your day, knowing every detail is taken care of seamlessly.

03 Do you offer a stationery design service?

Yes, we offer an in-house stationery design service. Once we understand your vision and create your mood board, we’ll determine whether our stationery service is the right fit for your design. In many cases, our in-house designs align perfectly with our clients’ needs. However, sometimes we feel your vision could benefit from elements such as calligraphy on handmade paper or bespoke techniques that we don’t produce in-house. In this case, we collaborate closely with skilled makers across the UK and abroad, ensuring the highest quality craftsmanship that matches seamlessly with your design brief.

04 Who is the Essential package ideal for?

The Essential package is perfect for those who want to plan and manage their event themselves but appreciate having a professional guide the initial creative process. This package gives you a cohesive design plan, a mood board, and a detailed inventory and budget tracker, along with supplier recommendations to fit your style and budget. It’s ideal for confident planners who want just the right amount of direction.

05 What’s the difference between the Luxe and Hire Studio packages?

The Luxe package offers the highest level of involvement, covering everything from venue visits and unlimited support to on-the-day styling and post-event teardown. The Hire Studio package focuses on prop hire and stationery design. You can choose from a ready-made edit or let us know what design you would like. If you’re looking for full-service support, Luxe is the way to go; if you prefer more involvement yourself, the Hire Studio edits strike a perfect balance.

07 How can I stay on top of the planning process?

We’ve got you covered! Our exclusive Client Portal is designed to keep you organised and informed throughout your planning journey. This password-protected hub provides everything you need in one place, including:

  • Your event timeline with key milestones

  • Contracts, supplier invoices, and essential documentation

  • Bespoke mood boards tailored to your event’s vision

  • Curated inspiration to spark new ideas and elevate your celebration

Accessible 24/7, the portal ensures you’re always up-to-date and in control, making the planning process stress-free and enjoyable. It’s our way of going the extra mile to create a seamless experience for you.

Why choose
Allure Collective?

We believe the most memorable celebrations are not just styled - they’re designed with intention. Every colour, texture, and detail is chosen to feel connected, considered, and entirely yours. From the grandest statement to the smallest finishing touch, our role is to create an atmosphere that feels effortless yet unforgettable.
Worried it might feel impersonal? Our designs are shaped entirely around you - your style, your priorities, and the way you want the day to feel.

What to expect…

A design process that takes your ideas, whether they’re scattered mood boards or crystal-clear visions, and turns them into a celebration where every detail feels like it was meant to be together. We guide each creative decision, hand-pick the suppliers who’ll nail it, and make sure the flowers, tables, lighting, and layout all speak the same language.

Guests will walk in and stop mid-step because the room just feels 'right'. The flow of the day so natural you never once have to check the time. Spaces that look impeccable in the moment and even better in the photographs.


You’ll always have the final say, we just strip away the overwhelm, cut out the noise, and present you with the right choices, so planning feels calm and the end result feels effortless.

Why it works

You know you want it to be breathtaking. You want people to walk in and feel it - that instant “wow.” You want a statement, something they’ll notice, something they’ll talk about. But right now, your ideas are everywhere. Your inspiration board is overflowing. And you have no idea how to pull it all together so it feels cohesive instead of chaotic.

That’s where we come in. We take every fragment; the colours you love, the mood you want, the atmosphere you’re chasing and translate it into one seamless vision. Every supplier works to the same brief. Every detail is intentional. Every moment looks and feels like part of the same story.

So you get a wedding that stops guests in their tracks, runs without a hitch, and looks like it belongs in the pages of an editorial magazine but is unmistakably, unapologetically yours.

Person holding white flowers in a bouquet, wearing a white dress, standing on a cobblestone street.
A couple in wedding attire on a rocky beach with cliffs, steps, and clear water.

What’s sparking our creativity this week

Here’s a curated collection of trends and ideas that recently caught our eye.

Person holding a large bouquet of blue hydrangeas in front of a blue wooden door
A bride holding a large bouquet of white flowers stands outdoors with three women in white dresses, possibly bridesmaids, in a grassy area with trees in the background.
Close-up of hands wearing a delicate, pleated white fabric, adorned with a ring.
Wedding menu card surrounded by white flowers and a white ceramic bowl on a white tablecloth.

Kind words from
our clients

  • ★★★★★

    “Alice and her team were absolutely incredible. We can’t thank them enough!! As a bride planning our wedding from the States, I really can’t overstate how much she did for us, and how much her vision and execution of the style plan took our wedding day from decently thought out to over the top perfect. She completely transformed the drawing room of a manor house where we were married from a pretty drawing room to a magical ceremony space. Alice also worked with venue restrictions flawlessly and just… made things happen. The people at the venue said they had never seen the manor look so beautiful before. Booking Alice and her team was probably the best decision we made while wedding planning.”

    Allie and Andrew

  • ★★★★★

    “We’re so glad we booked Alice to design our day. We had some ideas but really struggled to visualise it and then implement it. Alice was fantastic at bringing our thoughts/ideas to life, with excellent attention to detail. She was so helpful throughout the process which helped us greatly concentrate on other planning activities. Reflecting back on our day many of our guests have commented on how beautiful the table decorations were. We’re so pleased with how everything turned out. We highly recommend Alice for designing your special day.”

    Michael and Kathryn

  • ★★★★★

    “I could not put into words how fabulous Alice & Team are! Absolutely everything they did to help with dressing our venue, Kinkell Byre, was outstanding. They took care of everything, put forward their own ideas and nothing was too much hassle. I would recommend this company to anyone looking for styling, I would've struggled to do what they did for us and I guess this is why they do what they do. Effortlessly beautiful. Thank you Alice, you were the BEST!”

    Lauren and Daniel

  • ★★★★★

    “Alice was absolutely fantastic in everything for the run up to our celebration. She was able to give great advice and also help us bring any crazy ideas we had to life. She was so accommodating and helpful, and all of the little details she provided made such a difference. We appreciate it so much - thank you Alice, you are so good at what you do!”

    Rosslyn

  • ★★★★★

    “Alice brought so much heart and creativity to our elopement. Even with a smaller event, her attention to detail was unmatched. The design was intimate yet stunning, and they worked with top suppliers to make everything seamless. It truly felt like a dream come true.”

    Emily and Jack

  • ★★★★★

    “Alice and the team are just the absolute best. They completely transformed our venue into the venue of our dreams. Excellent communication as well throughout the whole process. Thank you so much we’ll never forget what you guys have done for us.”

    Leoncha

Next steps

Here’s a glimpse of what it’s like to work with us, so you know exactly what to expect every step of the way.

Responsive Timeline

You Are Here

Determine whether we’re the perfect fit for your celebration.

Click 'Let's Begin' & book your free Discovery Call.

Let's Begin

Start your journey with us!

Meet with Alice, who will design your bespoke proposal based on your plans & vision.

Design Process

Let us guide you through our Design, Mood Board & Planning phases.

Together, we'll create an event that truly reflects your vision.

Planning Process

Let us guide you through our Sourcing & Planning phases so that everything is planned to perfection.

Let’s plan something beautiful together!