Creative Wedding Direction for modern, editorial celebrations

Design-led wedding styling studio in Edinburgh, creating layered and expressive weddings
across Scotland and UK.

Designing weddings with the depth of an interior designer’s vision, layered in detail, expressive in mood, and shaped around your story.

Allure Collective isn’t your typical wedding styling studio. We design your wedding like an interior designer shapes a room, not just for how it looks, but for how every thoughtful detail, works beautifully together.

From colour to texture to scent, every detail is curated to feel like you. Our work blends storytelling with style, and creativity with calm. Guiding you from scattered ideas to a beautifully cohesive day. Based in Edinburgh, we style celebrations across Scotland and the UK.

Book a Discovery Call

For couples who see design differently

You notice the little things. The flowers in the hotel lobby. The way ceramics are stacked in a boutique shop. Your wardrobe is eclectic, expressive, intentional and you want your wedding to feel the same. At Allure Collective, we bring that vision to your celebration. Bold but tasteful. Stylish but soulful. Not cookie-cutter, just completely you.

We specialise in creative direction: leading the full visual journey of your wedding so every element works in harmony. The floral palette that mirrors your stationery. The tablescape where glassware, linens, and cutlery align like they were designed together. The lighting that draws the eye to exactly where you want it. The result is a celebration that feels as polished as a magazine spread yet personal to its core.

Trusted by over 100 couples. Recommended supplier to over
10 Scottish venues.


As Featured in:

Wedding reception setup in rustic hall with stone walls, featuring long tables with beige tablecloths, pink and yellow flowers, colored candles, glassware, and place settings.

Your vision is our blueprint

We strip it down to the essentials; your style, your must-haves, your non-negotiables, then build a design that’s impossible to mistake for anyone else’s. Without us, each supplier works in their own bubble. The florist never sees the menus. The lighting team doesn’t know the mood the tablescape needs to create. Details get missed. Aesthetics clash. The result feels disjointed. With us, every element talks to the next. The florals mirror the stationery. The glassware complements the overall ambience. The draping accentuates your venue's focal points. Nothing fights for attention, everything works in harmony. Which means you get a wedding that looks editorial, feels cohesive, and leaves guests wondering how you made it all look so effortless.

From intimate gatherings to large multi-day celebrations, we’ve worked on over 100 weddings

We’ve designed everything from bringing the outside in at the Royal Botanic Gardens - where florals and foliage ran the length of the walls and every table told a different fairytale, to a romantic luxury elopement at Virgin Hotels, where florals and candlelight complimented the plush red ambience. No two have looked the same because no two couples are. With a design background and a black book of the most talented creatives in the industry, we make sure every element talks to the next. The florals pick up tones from the stationery. The tableware sits in perfect proportion to the linens. From the very first mood board to the last glass of champagne, you’ll have someone in your corner who sees both the big picture and the tiny details, the ones that make guests stop and say, this is so ‘you!’.

A celebration that feels like yours - and a planning journey you will genuinely enjoy.

That’s exactly how it should be. Our process is designed to remove the noise and decision fatigue that can come with planning a wedding. We take care of the details, filter the options, and present you with clear, thoughtful choices - so you can focus on the parts you love. From our first conversation to the final dance, we’ll guide you with clarity, keep things moving at a comfortable pace, and make sure every step feels effortless.

Book a Discovery Call with our Creative Director
Wedding welcome sign with orange and pink flowers against a stone wall.

“You came on board when we were feeling a bit lost with planning but your calming energy and styling expertise helped us feel excited about the process again. We’re so grateful to you for this.”

Morven & Chris
Kinmount House
5th July 2025

Now booking for 2026/27

Now booking for 2026/27

As your Creative Director, we take the lead on every visual detail, so your celebration feels cohesive, intentional, and uniquely you.

The Luxe Service

Perfect for those seeking a seamless, stress-free experience, and who want to feel calm, clear and creatively supported throughout the entire journey.

This service is ideal if you’re looking for full creative direction and hands-on support from start to finish. We’ll lead the design process, source and manage all key visual suppliers. From florals and stationery to linens, signage and more. We’ll also be there on the day with a full styling team to bring every detail to life.

What you can expect:

  • A considered design process that uncovers your style and shapes a wedding that feels like you.

  • A cohesive vision, presented through curated palettes, mood boards and detailed plans.

  • Expert guidance throughout - keeping you supported, reassured, and never overwhelmed.

  • All supplier and budget logistics managed behind the scenes, so everything runs smoothly.

  • Access to our edit of modern, design-led props and décor pieces.

  • On-the-day styling and management of every detail, so you can be fully present.

  • A seamless wrap-up after the celebration, with our team handling all packing and returns.

Check availability

The Signature Service

Perfect for those who feel confident in their planning, but want refined design direction and a styling team to ensure everything looks seamless on the day.

This service is ideal if you’re happy to manage your own planning and supplier sourcing, but want a cohesive, design-led vision created for you - and a professional team to bring it all to life on the day. We’ll shape your overall look, guide your key decisions, recommend trusted suppliers, and be there to style every detail so your celebration begins seamlessly.

What you can expect:

  • A considered design process that uncovers your style and shapes a wedding that feels like you.

  • A cohesive vision, presented through curated palettes, mood boards and detailed plans.

  • Do-it-yourself guide to sourcing + managing your suppliers to bring your design to life.

  • Access to our edit of modern, design-led props and décor pieces.

  • On-the-day styling and management of every detail, so you can be fully present.

  • A seamless wrap-up after the celebration, with our team handling all packing and returns.

Check availability

The Essential Service

Perfect for those leading their own planning and styling but seeking expert support to bring their ideas into focus.

This service is ideal if you have a vision but need help refining it into something cohesive, intentional and beautifully achievable. We’ll guide you through the design process - helping you define your look, recommend the suppliers to suit, and hand over a clear, polished styling plan to share with your venue and suppliers.

What you can expect:

  • A design questionnaire to help us shape the details with intention.

  • A full Mood Board and Design Brief suited to your vision and style.

  • A design presentation call - you’ll leave armed with your mood board, ready to share with your venue and suppliers.

Please note this service has extremely limited availability throughout the year.

Check availability

Every event should
feel personal and extraordinary

Alice is the founder of Allure Collective, bringing an instinctive sense of style and a love of thoughtful design to every celebration she shapes. With a background rooted in interiors, fashion and digital design, she blends intuition and precision to create event experiences that feel elevated, intentional and unmistakably personal.

Her journey began in 2020, when she took on her family’s prop-hire business and gradually evolved it into the design-forward, multi-studio creative house Allure Collective is today - now run alongside her husband, Ramsay. Together, they bring a calm, collaborative energy to the process, each playing to their strengths to deliver work that feels thoughtful and beautifully considered.

She believes every event should tell her couple’s story. Collaborating closely with clients and trusted suppliers, Alice crafts cohesive, beautifully curated concepts that feel effortless in the moment and memorable long after. With her warm, approachable nature, she creates a space where clients feel understood, supported and genuinely excited about what’s possible.

To check Alice’s availability for a free Discovery Call, please fill in this contact form.

Smiling person setting a dining table with flowers and candles in a decorated room.

Here are some of the
most common questions
we are asked

01 Can I customise a package to fit my specific needs?

Our packages have been carefully designed to suit different levels of support, as we understand every event is unique, we take our time to create your bespoke proposal during the consultation process. This means that whether you need to adjust for additional guests, add services, or plan for multiple days, we’re able to create a tailored solution that reflects your specific vision. Let’s discuss your event details, and we’ll ensure your package is as unique as your celebration.

02 How involved will you be on the day of the event?

With our Signature and Luxe Design Studio services, we are fully present on your event day to handle setup and styling. This includes ensuring every detail - from aisle décor and table settings to signage and florals - is perfectly executed. As part of our Luxe Design Studio service we also include room turnaround (e.g. after the ceremony), and our styling team will be on hand to move any items right up until your call to dinner. If you require further styling during dinner, to get ready for your evening, this can be arranged for an additional charge, based on the extra hours worked. This flexible support ensures that you can fully relax and enjoy your day, knowing every detail is taken care of seamlessly.

03 Do you offer sourcing of suppliers?

Yes, we offer sourcing of suppliers as part of our Luxe Design Studio service. Once we understand your vision and create your mood board, we’ll begin work to source and manage all external suppliers necessary to bring your vision to life. Always prioritising vision and budget.

If you’ve booked our Signature Design Studio service, you’ll manage the sourcing of suppliers yourself, we’ll then come back into the planning process at 8 weeks to go to go over the final details ahead of your day.

Our Essential Mood Board Service does not include sourcing of suppliers but this can be upgraded at any point if you decide you need a little extra help.

04 Who is the Essential Mood Board Service ideal for?

The Essential Mood Board Service is perfect for those who want to plan and manage their event themselves but appreciate having a professional guide the initial creative process. This service gives you a cohesive mood board and design plan, along with supplier recommendations to fit your style and budget. It’s ideal for confident planners who want just the right amount of design direction.

05 What’s the difference between the Signature and Luxe Design Studio packages?

The Luxe Design Studio service offers fully involved support from start to finish, including venue visits, ongoing guidance, sourcing, coordination, on-the-day styling and post-event teardown.

The Signature Design Studio service includes the same creative direction and on-the-day setup, but the sourcing and planning phase sits with you. We design the vision; you manage the steps in between.

07 How can I stay on top of the planning process?

We’ve got you covered! Our exclusive Client Portal is designed to keep you organised and informed throughout your planning journey. This password-protected hub provides everything you need in one place, including:

  • Your event timeline with key milestones

  • Contracts, supplier invoices, and essential documentation

  • Bespoke mood boards tailored to your event’s vision

  • Curated inspiration to spark new ideas and elevate your celebration

Accessible 24/7, the portal ensures you’re always up-to-date and in control, making the planning process stress-free and enjoyable. It’s our way of going the extra mile to create a seamless experience for you.

Why choose
Allure Collective?

We believe the most memorable celebrations are not just styled - they’re designed with intention. Every colour, texture, and detail is chosen to feel connected, considered, and entirely yours. From the grandest statement to the smallest finishing touch, our role is to create an atmosphere that feels effortless yet unforgettable.
Worried it might feel impersonal? Our designs are shaped entirely around you - your style, your priorities, and the way you want the day to feel.

What to expect…

A design process that takes your ideas, whether they’re scattered mood boards or crystal-clear visions, and turns them into a celebration where every detail feels like it was meant to be together. We guide each creative decision, hand-pick the suppliers who’ll nail it, and make sure the flowers, tables, lighting, and layout all speak the same language.

Guests will walk in and stop mid-step because the room just feels 'right'. The flow of the day so natural you never once have to check the time. Spaces that look impeccable in the moment and even better in the photographs.


You’ll always have the final say, we just strip away the overwhelm, cut out the noise, and present you with the right choices, so planning feels calm and the end result feels effortless.

Why it works

You know you want it to be breathtaking. You want people to walk in and feel it - that instant “wow.” You want a statement, something they’ll notice, something they’ll talk about. But right now, your ideas are everywhere. Your inspiration board is overflowing. And you have no idea how to pull it all together so it feels cohesive instead of chaotic.

That’s where we come in. We take every fragment; the colours you love, the mood you want, the atmosphere you’re chasing and translate it into one seamless vision. Every supplier works to the same brief. Every detail is intentional. Every moment looks and feels like part of the same story.

So you get a wedding that stops guests in their tracks, runs without a hitch, and looks like it belongs in the pages of an editorial magazine but is unmistakably, unapologetically yours.

Ready to make your dream wedding a reality?
Person holding white flowers in a bouquet, wearing a white dress, standing on a cobblestone street.
A couple in wedding attire on a rocky beach with cliffs, steps, and clear water.

What’s sparking our creativity this month

Here’s a curated collection of trends and ideas that recently caught our eye.

Follow us on Pinterest

Kind words from
our clients

  • ★★★★★

    “Alice and her team were absolutely incredible. We can’t thank them enough!! As a bride planning our wedding from the States, I really can’t overstate how much she did for us, and how much her vision and execution of the style plan took our wedding day from decently thought out to over the top perfect. She completely transformed the drawing room of a manor house where we were married from a pretty drawing room to a magical ceremony space. Alice also worked with venue restrictions flawlessly and just… made things happen. The people at the venue said they had never seen the manor look so beautiful before. Booking Alice and her team was probably the best decision we made while wedding planning.”

    Allie and Andrew

  • ★★★★★

    “We’re so glad we booked Alice to design our day. We had some ideas but really struggled to visualise it and then implement it. Alice was fantastic at bringing our thoughts/ideas to life, with excellent attention to detail. She was so helpful throughout the process which helped us greatly concentrate on other planning activities. Reflecting back on our day many of our guests have commented on how beautiful the table decorations were. We’re so pleased with how everything turned out. We highly recommend Alice for designing your special day.”

    Michael and Kathryn

  • ★★★★★

    “I could not put into words how fabulous Alice & Team are! Absolutely everything they did to help with dressing our venue, Kinkell Byre, was outstanding. They took care of everything, put forward their own ideas and nothing was too much hassle. I would recommend this company to anyone looking for styling, I would've struggled to do what they did for us and I guess this is why they do what they do. Effortlessly beautiful. Thank you Alice, you were the BEST!”

    Lauren and Daniel

  • ★★★★★

    “Alice was absolutely fantastic in everything for the run up to our celebration. She was able to give great advice and also help us bring any crazy ideas we had to life. She was so accommodating and helpful, and all of the little details she provided made such a difference. We appreciate it so much - thank you Alice, you are so good at what you do!”

    Rosslyn

  • ★★★★★

    “Alice also saved me from a total vendor overload by sourcing all the extra items and suppliers we needed. As a U.S. bride, the idea of managing additional vendors overseas would have sent me over the edge, but Alice handled it all flawlessly. Everything she touched was perfect. She elevated every idea, brought everything together beautifully, and made the entire experience stress-free. I truly could not have done this without her.

    If you’re on the fence about hiring Alice — just pull the trigger. She is absolutely worth it, and I’m so grateful she was part of our day.”

    Cassie and Pierce

  • ★★★★★

    “Alice and the team are just the absolute best. They completely transformed our venue into the venue of our dreams. Excellent communication as well throughout the whole process. Thank you so much we’ll never forget what you guys have done for us.”

    Leoncha

Next steps

Here’s a glimpse of what it’s like to work with us, so you know exactly what to expect every step of the way.

Responsive Timeline

You Are Here

Determine whether we’re the perfect fit for your celebration.

Click 'Let's Begin' & book your free Discovery Call.

Let's Begin

Start your journey with us!

Meet with Alice, who will design your bespoke proposal based on your plans & vision.

Design Process

Let us guide you through our Design, Mood Board & Planning phases.

Together, we'll create an event that truly reflects your vision.

Planning Process

Let us guide you through our Sourcing & Planning phases so that everything is planned to perfection.

Let’s plan something beautiful together!