01 Introduction

Allure Collective is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your data in accordance with the General Data Protection Regulation (GDPR).

By using our website, allurecollective.co.uk, you consent to the practices described in this policy. If you do not agree, please do not use our website.

02 Data Controller Contact Information

The data controller for this website is: Alice Muir.

03 What Personal Data We Collect

We may collect and process the following types of personal data:

a. Data You Provide Directly

• Name

• Email address

• Phone number

• Any other information you provide through forms on our website, email, or other communications with us.

b. Automatically Collected Data

• IP address

• Browser type and version

• Operating system and platform

• Time zone settings

• Referring website and pages visited on our website

• Duration of website visits

This data is collected using cookies and Google Analytics.

03 How We Use Your Data

We use your data for the following purposes:

• To respond to inquiries and provide customer support

• To improve our website, services, and user experience

• To send updates, newsletters, or marketing communications (only with your explicit consent)

• To analyse website traffic and user behaviour using Google Analytics

04 Lawful Bases for Processing Data

We process your data under the following lawful bases:

• Consent: When you explicitly opt-in to receive updates or marketing communications.

• Contractual Necessity: To fulfil a contract or take steps at your request before entering into a contract.

• Legitimate Interests: To analyse website traffic and improve our services.

• Legal Obligation: To comply with legal or regulatory requirements.

05 Cookies and Tracking Technologies

Our website uses cookies to:

• Enhance user experience and functionality

• Analyse website traffic through Google Analytics

By using the site, you agree to the use of cookies. You can manage or disable cookies through your browser settings.

06 Sharing Your Data

We will never sell your personal data. However, we may share your data with:

• Service Providers: For web hosting, email marketing, and analytics (e.g., Squarespace, Google Analytics).

• Legal Authorities: When required by law or to protect our rights.

07 Your Data Rights

Under GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you.

• Correction: Update or correct inaccuracies in your personal data.

• Erasure: Request the deletion of your personal data.

• Restriction: Restrict how we process your data.

• Objection: Object to our processing of your data for direct marketing or other legitimate interests.

• Portability: Request a transfer of your personal data to another data controller.

To exercise these rights, contact us.

08 Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

09 Data Security

We use appropriate technical and organisational measures to safeguard your personal data from unauthorised access, loss, or disclosure.

10 Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these websites.

11 Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

12 Contact Us

For questions about this Privacy Policy or your personal data, please contact us.